Casper Curbside Recycling

WWBC Success Story  – Casper Curbside Recycling

Casper Curbside Recycling
Heather & Brad Adels

“Growth Means Impact for Casper Recycling Business”

As a young married couple, Brad and Heather Adels were living in their hometown of Casper, WY, and going about their lives, building their careers and growing a family. The Adels family was then recycling just a few things, mainly aluminum cans, when Heather saw a real need in the community. There was no pick-up recycling service option in town, as recycling was offered only through drop-off depot stations scattered throughout the city.

Casper Curbside Recycling bins

Casper Curbside Recycling bins

As a child, Adels says she remembers learning about the concept of recycling, and the difference that just one person could make. When the couple realized there was a need to be filled, they knew their place was one that could make an impact.

“I remember telling Brad, ‘We can totally do this!’” says Adels. “Recycling takes effort, time, can be messy and who wants to fight those nasty winds, snow and mud at the depots?” And so, Casper Curbside Recycling, LLC (CCR) was born in 2014.

The Adels structured the business to differentiate themselves as the recycling option that comes to customers, rather than customers needing to make their own deposits. CCR collects all commonly recycled items for Casper and the surrounding area. “We provide collection of recyclables for both residents and businesses,” says Adels. “CCR provides the bins, does the sorting and ensures that items get to their proper location, twice a month on their residential trash day.”

CCR also serves businesses, who have a variety of needs, volumes and visions for their recycling programs. “We adjust collection according to those factors,” says Adels. For commercial customers, CCR has implemented a program called, “Businesses That Care,” rewarding businesses for responsible and “green” practices.

Casper Curbside Recycling - Recycling Rigbee

Casper Curbside Recycling – Recycling Rigbee

As CCR started to grow, it became apparent to the Adels they would need additional equipment, specifically a truck that would handle the size and volume of recyclables that they were collecting. Adels was referred to the Wyoming Women’s Business Center (WWBC) by the Small Business Administration (SBA), who felt CCR would be a good candidate for assistance. The Adels began looking into the WWBC IDA matched savings program, which would be used for the payment of a new work truck to help with collection.

“I thought at the time that the WWBC’s IDA program had to be too good to be true,” says Adels. “But after doing a bit of research, I realized we were a great fit for the IDA’s matched savings funds.” Pleased to be accepted, Adels proceeded with setting up a separate savings account and began the required WiseUp financial advising online training.

“As a new business owner, I really appreciated that I could work on bits and pieces of the training as I had time,” says Adels. “Each month I would report my savings to the WWBC until I had saved the max amount that they would match. Piece of cake! And they were so great to work.”

“Who can’t use education to improve your financial status,” says Adels. “We have continued the monthly savings habit for when the business needs another asset or should our equipment in place need to be repaired.”

CCR has seen tremendous growth since its inception in 2014, and they credit this not only to their customers for aligning with their goals and recycling beliefs, but the assistance they received through organizations such as the WWBC.

“We feel such reward in providing this much-needed service to the people of Casper, and are proud to be giving back to our town,” says Adels. “I would absolutely refer other new business owners to look into the WWBC IDA program, and I hope to continue this great working relationship with the awesome folks at the WWBC.”

“We have learned so much, met such wonderful people and, just as they said during our schooling days

– we truly are making a difference,” says Adels. “And with the help of our customers and with assistance such as the WWBC has provided, our impact really will be elevated.”

Madelaine German

Maddy & The Groove Spots

Madelaine German/Maddy & The Groove Spots

Jackson, Wyoming

“Musician Finds Music Growth & Business Knowledge Through Funding”

Madelaine German grew up singing in a prestigious children’s choir that allowed her to travel, sing in venues such as the White House and Carnegie Hall, and experience a realm of music styles and studies. She would continue to build on those experiences in high school and college as she studied vocal music, and would eventually go on to develop her own style of “hybrid” soundscape scores. As a studied composer, songwriter and performer, Madelaine no-doubt knew her music, her talent, her style and that she wanted it all for her career. But the business side of her studio needed more.

madelaine-german“As an original musician I have been in desperate need of a home digital audio workstation,” said German, “an asset which essentially allows me to begin recording, distributing, and cash-flowing off of my product, which is my original music.”

So German approached the Wyoming Women’s Business Center for help in funding her music career and studio. She participated in the IDA Program, a matching savings account. Over the course of a year, German was required to save $2,000, an amount which was matched.

The funding from the WWBC was used as seed money to set up German’s home studio, a basic recording setup which will allow her to build off of for years. The funding also allowed German to do business that she wasn’t able to previously do – record and edit music via a Digital Audio Workstation.

“I’ve already completed several scores for local creative entities, and through my music instruction have been able to teach some of my students about the process of recording music,” said German. “I’ve also recorded my first radio single, which I’m using as the track for my first music video, a collaborative project that boosted the careers and portfolios of over 10 local artists from various disciplines – from costume to graphic design. And this is only the beginning!”

Not only did German find the funding she needed through the program to build her studio recording equipment, but also found that the program provided other intrinsic benefits that she didn’t expect.

madelaine-german“Receiving support from the WWBC is an extremely validating thing,” said German. “Much of the journey of a business person is a very personal one, and it can be tough to get your own thing up and going, especially in the beginning when it feels like you’re putting in so much energy and time for little to negative financial reward. Receiving assistance from the WWBC helped not only to improve my business, but it also helped to boost my morale.”

The program required financial management courses and a complete business plan submission, which German completed. And although a musician’s greatest asset is their talent, German’s business side of the studio was lacking. Through the training, German gleaned business skills that she didn’t have the opportunity to develop in her musical past.

“[Those were] very empowering elements to my growth as a businesswoman,” said German “Completing both the financial management course and also my business plan changed my perspective on many things and brought some important business issues to light and into focus for me, all of which greatly aided in my business’s strategic growth.”

Through the funding, German brought on a cast of 6 rotating musicians with whom she plays in the band Maddy and the Groove Spots. In addition, she says that being able to record and share her music and music videos has created opportunities for a crew of over 15 creatives to use those final products as portfolio pieces.

“I feel so blessed and full of gratitude to have access to the skills and expertise of a personalized business advisor like Kim,” said German. “It feels like I can call up my business ‘mom’ at any time with any question, and having access to that resource is so empowering on so many levels. On the ground level, knowledge is power, and having access to knowledge allows me to do things with my career I never would have before dreamed possible.”

German said that the experience in working with the Wyoming Women’s Business Center also brought to light the many obstacles and stigmas that women face in their careers.

“We are on the crest of a shifting cultural consciousness where many of us are doing things like having independent music careers as a female artist that perhaps our mothers could have never imagined having,” said German. “I feel so deeply grateful to be in a time, day and age where I may utilize a resource like the WWBC and the advice and availability of a woman like Kim.”