top of page

Request for Proposals (RFP)

Brand Identity, Website Redesign, and Messaging Project
Wyoming Women’s Business Center (WWBC)
Budget: $10,000–$15,000

1. Organization Overview
The Wyoming Women’s Business Center (WWBC) is a 27‑year‑old statewide nonprofit
organization dedicated to supporting Wyoming entrepreneurs in starting, growing, and scaling their businesses. WWBC delivers services through three core areas:
 

  1.  Microloan Programs – Providing accessible and flexible micro‑financing for Wyoming’s 
    early‑stage and growth‑stage entrepreneurs.

  2. Wyoming Women Entrepreneurs Community – A statewide, free community offering connection, networking, and a growing suite of wellness and support resources.

  3. Entrepreneur Education – Action‑based micro‑learning webinars and practicalresources offered to Wyoming entrepreneurs.


2. Project Purpose
WWBC seeks a qualified contractor or small team to lead a comprehensive brand refresh and website redesign that reflects who we are today and supports our continued growth. After 27 years as a statewide entrepreneurship organization, our brand and digital presence need modernization to better represent our programs, audiences, and impact.

This project will:
 

  • Update and modernize WWBC’s visual identity

  • Ensure the brand reflects our statewide reach and contemporary role in Wyoming’s entrepreneurial ecosystem

  • Clarify messaging across all program areas in a cohesive, user-friendly way

  • Redesign the website to strengthen usability, accessibility, and alignment with our
    current services


We are seeking a partner who can deliver high-quality creative and strategic work within our $10,000–$15,000 budget.

3. Project Scope
The full scope includes the following components. Respondents may propose an integrated approach or structured phases that align with the budget.

​

A. Brand Development & Identity

  • Brand discovery and refinement of organizational identity

  • Development of a new sub‑brand for the lending program (name, logo, visual
    direction)

  • Updated organizational brand elements (logo refinements, color palette, typography)

  • Brand guide with usage standards
     

B. Messaging & Narrative

  • Clear and concise messaging framework for:

    • WWBC organizational identity

    • New lending brand

    • Wyoming Women Entrepreneurs community

    • Education offerings

  • Taglines, value propositions, and audience‑specific messaging

  • Donor‑facing and partner‑facing narrative support
     

C. Website Redesign (Single Domain)

  • Redesign of WWBC’s primary website to reflect the updated brand architecture

  • UX/UI design to support three program pathways: Loans, Community, and Education

  • Development on a modern CMS

  • Basic SEO setup

  • Lightweight content migration
     

D. Additional Considerations

  • Experience working with nonprofits, economic development organizations, or
    microfinance institutions is a plus

  • Must be able to work collaboratively and iteratively with Executive Director and committee


4. Budget
Total budget for this project: $10,000–$15,000.
Respondents should propose a scope that fits within this range.
 

5. Deliverables
The final deliverables should include:
 

Branding & Messaging

  • Final brand guide (PDF)

  • New lending sub‑brand visual assets

  • Updated WWBC identity assets

  • Messaging playbook
     

Website

  • Fully designed and developed website

  • Training or documentation for staff

  • 30 days of post‑launch support
     

6. Proposal Requirements
Proposals should include the following:
 

1. Agency/Contractor Overview
Background, relevant experience, and team structure.
 

2. Portfolio Samples
Examples of branding and website projects, ideally for nonprofits or service‑based
organizations.
 

3. Approach & Project Plan
Description of how you would approach this project and timeline.


4. Budget Breakdown
Detailed costs, including any optional add‑ons.


5. References
At least two past clients.
 

7. Submission Instructions
Please email your proposal in PDF format to:
 

Shaylee Hancock, Executive Director
shaylee@wyomingwomen.org
Subject Line: RFP – WWBC Branding & Website


Thank you for your interest in partnering with WWBC to strengthen the future of Wyoming’s entrepreneurial landscape.

bottom of page